How much should you be charging customers?

One of the hardest questions to answer in barbering…

Just how much is “right” to charge your customers? The answer isn’t quite as simple as giving you a number and setting you on your way is it? There’s a lot of different factors involved. So, here is Dark Stag’s breakdown of factors:

Location – Where you are in the country is one of the best indicators of how much you should charge. If you’ve set up your cozy shop in a village in Cornwall, you probably won’t be charging as much as the barbershop closest to Parliament. Try to bear this in mind, but don’t put your quality service below what it should be.

Skills and training – If you’ve spent 10 or 20 years barbering it’s entirely natural that your services are going to cost more! If you’ve updated your skills, have great creative horizons, are a competition winner or are barber educator your services will also cost more.

Environment – Is your shop sleek and minimalist? Cool and sophisticated? Grungy and dark? All of these have their market, and to the right person are worth a lot. Beautiful premium barber chairs and a stunning, spotless interior can add a lot. Combine it with amazing branding and a comfortable waiting area and you’re golden.

Range of services – From dry cuts to wet shaving, there’s a lot of different services you can offer, and each ones is extra scope for increased price and increases your value. Remember there’s a customer for everything.

Inflation – If goods and services increase in price, why not your goods and services? Be prepared to increase your prices and keep a close eye on what everyone else is charging.

Barber shop from wikimedia

So, what should you charge?

Taking all this into account, maybe it would be useful to get some general stats from across the country!

A wash, cut and finish costs £13.70 on average. Beard trims £5, wet shaves £12.30. A full shaving experience (hot towel and all) costs £14.10 on average. Clipper cuts £9, dry cuts £10.20, and wet cuts £12.30. Finally, a re-style costs £12.50.

This data was helpfully gathered from here, and looks at the average price for different barber based treatments in the UK.

What you choose is unique to you as a barber, of course, but we hope this general guide will help out those who really can’t decide!

Things have improved a bit though, check out a price list from 1911 below!

Until next time

Dark Stag Team

All images displayed in this article are used from wikimedia commons or taken by the Dark Stag team.

The barber price list from A.B Moler's instructional textbook.
Share this article
  • Newsletter

    Subscribe now to get the hottest news on our latest products, exclusive offers and free entry into our fantastic giveaways! All this and more from Dark Stag