Amazing for creating texture and adding definition, giving you that firm hold, looking matte not greasy. Nice Coconut fragrance. Their product range is water soluble, so easily washes out. In my opinion its a carefully honed, perfet matte clay whilst delivering a no shine, matte look.

The Matte Clay gets the most comments because as soon as the lid is open "that smells amazing!". It's a great enhancer and has a soft re-workable finish to varied lengths and styles.

Nice tin of hair product, is water based, simply apply to hair, faint coconut fragrance. Don’t need too much so will last a while as tin is generously filled, goes on easily, works through hair well to style. No flaking and easily washes out, holds well. Tried other matte clays and this is as good as top brand ones I have previously used, good price would recommend.

This is easy to use to style hair. You only need a small amount on shorter hair and it holds it in place well without leaving it sticky.

This clay from Dark Stag comes in a nice tin with some retro graphics. It also mentions that this is suitable for vegans and not tested on animals which is always good. On opening the product it smells very nice and you can certainly tell it resembles coconut. The product works in decently fine and adds volume. Styling is relatively easy, gives a more natural matte look.